Are Media Interviews Important?

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The news release has been issued to the media and now they are calling asking for an interview. Can you pick up the phone and start talking? No. Take a few minutes to read this guide and learn some techniques to make sure your media interview is impactful.

Think about it this way – would you step on the stage and give a demonstration to thousands of people without preparing your thoughts and fine tuning your message? Hopefully not. Think about your media interview for a demonstration to a large group of people. Even if you can’t see them, hundreds or even thousands (possibly millions) of people will read the guide, listen to the meeting or see the clip.

Okay let’s begin with some basic ways to prepare.

1. Write down your three important messages. When you’re done your interview, what are the three key things you want the reporter, and viewers, to remember?

2. Formulate your interview around these key points. When asked questions that are”off message” go back to these points. Use them to transition from sticky questions. Case in point – while that’s a good question, I want to stress what’s important to keep in mind is… insert key message.

3. Determine what media outlet you are speaking to and the average amount of sound or video clips or story length for printing. If it’s video or television, you might get 60 seconds of you speaking in the story.

4. Tailor your message to meet the needs of the audience of the media outlet. Is this a local news outlet? National? Is the audience your peers or the general public? Each media interview should be unique, tailored to fit the needs of the specific audience, versus repeating the same information the same way in 10 different media interviews.

5. Take stock of your appearance. Solid colours are best for video interviews. No crazy patterns or logos (unless it’s your company’s logo). For women – no clunky jewellery or exposed cleavage. And for men – button up your shirt and empty your pockets so you aren’t tempted to jingle your keys.

6. Stick to your three important points. This way once your comments are edited, what appears in the story will be on topic.

7. Too few people take the time to say thank you.

When the story is live, review the policy to see how well you delivered your message and identify ways to improve for future interviews.

LinkedIn Connections

Social Media, Facebook, Twitter

LinkedIn is a fantastic online networking tool which can help you grow your connections and business.

The problem is because it’s online, there are a lot of lazy people out there who rely upon the request:

How many times have you received these requests to connect from someone on LinkedIn that you’ve never heard of before?

They’re maddening, aren’t they?

I’m not the greatest at remembering names, so I guess there’s a slim chance I may have met them at a conference or networking event.

The problem is, by sending LinkedIn’s generic invitation if you are”unknown” to the receiver, it’s probably going to be ignored.

Make it private

It is my understanding that the only way that you can personalise your request is if you click on”connect” from the person’s LinkedIn profile in your desktop or laptop. You don’t get the option while using the app.

From my point of view, if you would like to connect with me, you will need to tell me why.

There are a whole lot of people out there that want to make themselves look well connected by sending requests to every Tom, Dick and Harry.

What’s the point in that?

LinkedIn loses its efficacy as a possible marketing tool if you are connecting to random men and women.

No. If you want to get the most out of it and want to connect to certain people, give them a damn good reason why they need to accept.

How to be private

It goes without saying your LinkedIn profile should carry a professional picture of you. Leave the ones of you biking, jogging, or dancing on tables for Facebook.

Let them know how you know them. Maybe you’ve got mutual acquaintances, follow each other on Twitter, or met at a networking event, conference etc..

As soon as you’ve done that inform them why you want to connect together followed by a brief description about what you do.

Finish off with a little bit of flattery about their job (not so much that it’s creepy or embarrassing) and sign off in a friendly way.

Personally, if I get the generic connection request, it is very unlikely I’ll accept (particularly if I don’t know the sender) and I’m sure I am not alone.

If you want to create an impact and some valuable connections, put in the effort to make it private.

Do You Know Your Customers?

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Before you begin spending money and time on any kind of marketing or advertising, you should be able to clearly determine your target audience. These are the people that will have a legitimate interest and need for your products and services.

Here are 4 of the factors you ought to be aware of when advertising and marketing to a specific audience. Without having this information and facts, you will have difficulty attracting the audience that you are trying to target and sell your goods or services to.

Who are you trying to grab the interest of? By way of example, do you understand your target audience age range? Are they middle-aged males or young females? Where do they live and what language do they speak?

This is a really important phase and additionally, it will push you to think about a much wider range of questions for your business and marketing generally. Needless to say, when you decide your target market, not everyone will be the same age or live in the same place, etc., but with an ideal or an average in mind will help you customize your speech and your messages to appeal to the Right Type of person

How Much Do They Earn?

The earnings potential of your target market will tell how and where you promote, how you price your products and how you position them in the industry. If your goods are highly-priced, you won’t be selling based on price. You’ll be selling them more on the advantages you can bring the client (and vice versa).

What Is Important To Them?

Knowing what matters to your target market can boost your business and sales in so many ways. To begin with, you can use their worth in all your marketing communications to make your brand voice. You can use what matters to them to consider potential problems they may have, and how your goods or services can help them resolve those problems.

What Are Their Interests?

Knowing the interests of your target market is another way to help personalize the material you create to construct a deeper relationship with your clients. By way of instance, begin a Facebook group to discover and explore what your customers and prospects think about your brand or potential ideas for your brand. Be open to suggestions and complaints. Ask them what their first thoughts are when you describe your brand, as this could help you to develop the right voice and offer the perfect products or services.